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Sendy Review 2020 – Read Why It’s Our Favorite Autoresponder

Sendy is an autoresponder with a twist. If you’re into email marketing, you’ll know there are plenty of services that can handle your email list, and you need to get and pay for one if you’re doing any email marketing — it would be far too hard to develop yourself, and free autoresponders are extremely limited and will likely leave you running into spam complaints. The difference with Sendy compared to popular autoresponders like Aweber is that Sendy is self-hosted and is a one time fee only. Sendy therefore gives you much more control and autonomy, and you aren’t held hostage with an autoresponder billing you month after month. That’s the main reason we love it. That, and the fact that it’s just an incredibly well-made product overall. We therefore strongly recommend you use Sendy over services like Aweber.

Let’s go over some more details about what Sendy is and does. Sendy uses Amazon SES (Simple Email Service) to send emails (see, a highly reliable service that allows marketers to send bulk emails for far, far lower rates than other services. Using this, you’ll only pay about $1 per 10,000 emails sent (yes, $1 – not a typo). Once you’ve got it setup, Sendy provides a great dashboard to manage your email campaigns – here’s a sample of what it looks like:

We found it very easy to use Sendy to send emails (admittedly we tried it on a very small email list, so we can’t comment on how it’d perform if working on a list of 100,000+ emails, for example, but as it uses Amazon SES we have to expect it would handle large volume without issues).

What kind of features does Sendy have? First off, the analytics are fantastic, and you’ll get a lot of detail about how your emails are performing, with statistics on unique opens, unique clicks, how many people unsubscribed from each email and so on. There’s also data on what countries your subscribers are from and some other goodies. You can also create multiple different lists on it, and there’s pretty much everything offered that you can find from more well-known autoresponders.

Regarding support, at this stage we can’t comment, as I never had any issue with Sendy and found it a breeze to use – there was never any need to contact the developer(s) behind it. However, from what I’ve read online at least, it appears they offer great support if you need it (you can email me if you would like to comment on if you had a positive or negative experience with Sendy support, and I’ll add it to the post here).

The disadvantage of Sendy, if there is any, is that it requires more work to setup, since it’s a self-hosted service. With something like Aweber you just sign up and can get going right away, whereas with Sendy, you’ll need to be somewhat familiar with Amazon SES, get an API key, enter all the settings and so on – you’ll also need your own domain to host the script, and preferably server control (we’re therefore not sure about using it if you’re on shared hosting). But if you are reasonably technically proficient and have setup scripts before, you will not run into any issues, and the advantages will vastly outweigh the negatives.

The Bottom Line

Sendy does everything you need from an autoresponder service and will save you bucketloads of money over a long period of time. With a one-time fee of only $59, it offers outstanding value in my view, and is an all-round excellent product.

Joma Kleen

I am a WordPress developer and computer science major responsible for reviewing tech-related products such as autoresponders, WordPress plugins, apps and B2B software.

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+61 235 729 294
Joma Kleen
Review Date
Reviewed Item
Sendy Autoresponder
Author Rating
Product Name
USD 59
Product Availability
Available in Stock
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