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Our Pretty Litter Review 2020 + Other Reviews

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Here’s our definitive Pretty Litter review for 2020. Pretty Litter, offered at and on, is a relatively new product that aims and claims to be far superior to ordinary cat litter. As a cat owner, I tested the product on my own cat over a period of 4 weeks, and I was genuinely curious about how this would work – I knew that I would definitely be a regular customer if the product did everything as advertised.

First: what is Pretty Litter?

The purpose of Pretty Litter is to monitor your cat’s health. You put it in your cat’s litter box and it will change colors depending on what’s in your cat’s urine. Therefore, what colors you see in your cat’s litter box after using Pretty Litter should, according to the claims made by this company, give you a good indication if there’s anything wrong with your cat (but even Pretty Litter will tell you that it’s no substitute for taking your cat to the vet for a full health check — you should rely on the product as a guide only).

Pretty Litter was founded in 2015 by Daniel Rotman after his cat became sick and he wanted a better method of being able to tell if his cat was sick. It participated in Startup U (an American reality TV series) and was one of the winners of the competition. In December 2015 they had a fully-developed product and were able to start shipping orders, and now in 2020 the company has only gotten more and more popular each year. So I was keen to investigate the product myself.

Putting Pretty Litter to the test

My cat Lucy, super-dooper excited about trying Pretty Litter for the first time

We picked up a 4lb bag of Pretty Litter from the company website, which was expected to last for roughly a month. I have a large litter box, because my cat weighs around 20 pounds, and so I could put the whole bag in the litter box.

The great things about Pretty Litter

The things that advertises about their product are true (or most of them at least), as hard as it may be to believe. Here’s what I liked about it:

  1. Pretty Litter is far more efficient than ordinary clay litter – you need a lot less of it before it runs out. A 4lb bag is marketed as being able to last around a month, but even with my cat – which admittedly pees and poos a lot – it was still useable after 4 weeks.
  2. The product gets delivered to your door once a month with free shipping — super convenient (though one may argue that the price of shipping is already factored into the price).
  3. The price of Pretty Litter is very reasonable, a little bit cheaper than the main alternatives I had previously used from brands like EasyClean, LifeMate and Pet’s Pal. With that said, though, the price will definitely add up over time if you’re paying around $22/month for a bag each month (that’s $264 a year).
  4. Pretty Litter will give you a reasonably accurate picture of your cat’s health as the litter changes color, and the colors should be very clear. Here’s what it may look like:

Pretty Litter will give you a color legend so you’ll know what each color means. What you want is olive green or yellow-colored litter – that should mean a healthy cat. Red litter naturally indicates blood in the urine, while blue litter can mean a high alkaline content (possible urinary tract infection). Bright green litter can mean a metabolic disorder. If you do get these colors, it’s worth taking your cat to the vet for a checkup.

Now – the disadvantages…

There are a number of issues with Pretty Litter that regrettably stop me from really being able to give this product an A+ rating. It is my hope that these issues will be ironed out soon enough, and I’ve already sent an email to the Pretty Litter staff about these (though I haven’t got a reply yet). We will update this post if and when the issues below get fixed:

  1. Rebilling — This is not a disadvantage per se, as you easily avoid it if you want, but I wanted to highlight that the default is that Pretty Litter will bill you once a month for a new bag each month – so make sure you’re aware of that. If you want to just be charged once, you should cancel in your account page after ordering for the first time. I felt that it was made fairly clear that it was for a monthly subscription, rather than a one-off payment, but it doesn’t surprise me that some people found this a bit misleading.
  2. Somewhat bad smell — This is kind of inevitable, but the litter does have issues with odor. That issue gets compounded when the litter would sometimes stick to my cat’s fur and get spread around the house (only a small amount, albeit). You will definitely want to clean frequently. Also, take a note that you may find that Pretty Litter is great for the first few weeks, until maybe the third week when the litter may suddenly smell awful. That was not my experience — but many people are reporting that if you check the reviews on
  3. Doesn’t clump up – My cat’s urine did not clump up, though I did not have any issues with the poo.

Overall verdict

If you’re curious about Pretty Litter and want to give it a try, go ahead — I thought it was a solid product and was worth the money for me. However, while I can say my experience was positive, I should also make it known that many Pretty Litter customers do not get ideal results, and there are still plenty of 1-star reviews on Amazon. So it would seem to depend on your cat as to how well this works for you, and it would be disingenuous for me to 100% recommend this based only on my own experience with my own cat. My advice is to try just one bag initially and do not sign up for the monthly contract. If you like it, only then order again once it runs out and sign up for a monthly contract.

We’re always keen to get more opinions here, so I may have another writer at OutwitTrade order Pretty Litter again sometime so they can compare their results to mine 🙂

We’re always looking for reader comments and feedback, so if you have anything to share regarding this Pretty Litter review please comment below.

Katie Holmes

I am the lead editor of OutwitTrade and an accomplished data analyst, writer and internet marketer. I was motivated to help to build up this publication after being frustrated with most review websites being obviously biased, wrong, or which didn't seem to even test the products they were reviewing. Now, I spend 20+ hours every week reviewing products, conversing with our contributors, and reaching out to different companies.

Before taking over I had several years of experience in online marketing, advertising and SEO before also working as an analyst at Hertz for over 2 years. I hold a bachelor's degree in Applied Mathematics from the University of Sydney.
+61 491 570 156
Katie Holmes
Review Date
Reviewed Item
Pretty Litter
Author Rating
Product Name
Pretty Litter 4lb Bag
USD 22
Product Availability
Available in Stock


  1. the real g

    February 3, 2020 at 11:23 pm

    Thanks for the writeup, Katie. Think you guys can also cover easyclean?

    • Katie Holmes

      February 14, 2020 at 1:56 am

      Maybe one day, yes. 🙂

  2. Kerry

    February 14, 2020 at 1:10 am

    If you want customer service with pretty litter BEWARE! They never respond to emails and you can’t get them on the phone. Wasn’t very impressed with the product either……

    • Katie Holmes

      February 14, 2020 at 6:44 am

      Sorry to hear that Kerry. May I ask what you didn’t like about the product?

  3. Jennifer

    February 17, 2020 at 5:25 am

    Pretty litter is awesome. Can’t understand all the negative reviews on amazon.

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