Kajabi is an ‘all in one’ type of course platform that we previously mentioned in our Teachable review, and now we’re turning to Kajabi users to write about their experiences with it which we’ll be posting here.
Already we’ve got some great reviews from Kajabi users (if you’ve used Kajabi yourself, please submit a review here), and will continue to update this page as new reviews come in.
Kajabi is brilliant for its all-in-one platform - landing pages, email sequences, tagging, list segmentation, intake forms, training content and delivery... heck, you can even use it to build your own website.
But I'm glad I kept my website on WordPress, because after six months of paying over $100 per month on Kajabi, I hadn't made a single sale of my training course, and therefore I was operating at a loss.
I'd highly recommend anyone who's considering launching a course to do their market research into the viability of their content before investing in any kind of all-in-one platform, as it might be a costly mistake.
Since then, I've created landing pages in WordPress (free), turned my training into an ebook (free) and use Active Campaign for my email marketing ($15) per month.
--Victoria Tretis, victoriatretis.co.uk
I sell several courses on Kajabi. I started with Teachable about 2 years ago and had so many issues with it. I picked it for the lower cost but it was missing many features that Kajabi has that I needed. I switched to Kajabi last fall and have never looked back. I am slowly transitioning all of my content and sources to Kajabi due to the excellent customer service and commitment to their clients.
Creating a course is VERY quick and easy. If you are new to marketing and funnels, Kajabi has samples and step by step instructions to guide you through the whole process from opt-in pages to post engagement nurture sequences. If you are NOT new to marketing and funnels, you can build from scratch and easily integrate with your existing platforms.
When the pandemic hit, I went “all in” on my on-line course offerings and had tremendous results with the month of April thanks to Kajabi!
--Megan S . Sumrell, megansumrell.com
I personally think that Kajabi is one of the best platforms out there for creating online courses. I have experience with Teachable, Learn Dash and Thinkific as well, but Kajabi is currently the best in my opinion.
If your focus in online courses or memberships, you really don't need any other software, including a website as Kajabi can do everything for you.
There is an additional layer of learning involved when starting out, in terms of building your course. Where Teachable is almost a drag and drop scenario, Kajabi requires a little more manual manipulation getting the course to look how you want - but this is better in the long run in terms of personalisation and ability to control the features of your program.
There are some formats that aren't supported for video, but it is easy to convert these.
What I love is the seamless integration of landing pages, email marketing campaigns and also the range of pipeline templates to help with the sales process - for example if peoplen ready made sales pipelines to include if people express interest by don't purchase the course etc.
It has a slightly higher price point that the other platforms but I truly believe it is worth it, and if you create and price your course correctly your ROI has the potential to be huge!
--Gems Collins, gemscollins.com
I’ve used Kajabi for 3 years, and I think it’s one of the best platforms for all-in-one online selling available.
Kajabi's strengths are:
- course hosting is second to none. Almost all of the online education vendors I know host their courses in Kajabi, even if they use other platforms for landing pages, email delivery, etc.
- the modular page builder looks good, gives users a respectable amount of options without being overwhelming, and makes it easy to call viewers to action.
- checkout pages are simple, straightforward, and optimized for conversion; upsells are also easy to implement.
- for users just starting out or with simple needs, Kajabi is often less expensive and much easier to maintain than cobbling together different services for email, landing pages, and course hosting.
Kajabi’s weaknesses are:
- for people with advanced email segmentation and tracking needs, Kajabi doesn’t quite offer the power of a dedicated email marketing system like Active Campaign.
- the limited number of products available in the Basic tier means you’ll be upgrading soon, which can increase your costs.
I’ve also administered Teachable and taken courses on Thinkific. Compared to Teachable, Kajabi is much more full-featured and customizable, and it’s a more mature platform for high-converting sales. Thinkific isn’t built to be an all-in-one marketing and sales platform, and will require integrations for at least email marketing to be a complete system.
Overall, I think Kajabi is a great option in the online course hosting and marketing space, and it’s one of the best choices for people starting out or who don’t want to mess with complicated integrations between different platforms.
--Bob Kniley, Kniley Photography
I've been using Kajabi since 2016. When I started, I looked at Teachable and a few other options. I went with Kajabi because they seemed very innovation-driven. In my experience, the other companies were only focused on offering courses.
Kajabi wanted to help their teachers to become real entrepreneurs. That's the idea I got from them. I'm in no way affiliated with them. I know no one at the company. I'm simply a happy user. Over the last year, they've made significant improvements to their product. You can now use Kajabi to run your whole business.
I build my landing pages on Kajabi now. And my students love the learning experience. Kajabi also has a mobile app that makes it easier for students to consume my content. All in all, I'm glad I started with Kajabi because I don't need other services. The only exception is an email marketing provider. I still use another email provider for sending my newsletter. But that's because I have a big list. But otherwise, I would probably use Kajabi to run my newsletter.
--Darius Foroux, dariusforoux.com
When I was just beginning to delve into online course creation, I was searching for the best platform to fit my requirements. I saw that plenty of my colleagues were using Kajabi, so my team at the time considered that to be the best fit.
However, just being at the beginning of this new online endeavor, I was slightly put off by the price of Kajabi and wasn't sure if such a complex platform was offering too much for someone who was a beginner in online courses.
That is why we chose to begin with Thinkific. We started out with a free plan and wanted to have a look at how it goes. I've created and sold the first two installments of my Empowering You and Your Kids course on conscious parenting there. The platform and the interface were very simple to use right away.
The great thing was that the entire outline for a course was pre-made, so all you have to do is fill it in with your content, lecturer info, etc. However, my design team wasn't satisfied with the customization possibilities, or shall I say, rather the lack thereof. We didn't find the landing pages and the courses visually appealing. We didn't feel we had enough playroom and space on many questions.
After a while, I started finding it pretty inconvenient to have to use so many different platforms and online services at once. I was hosting my website on one platform, sending out emails through the other one, selling my courses on Thinkific... I was looking for an all-in-one possibility, which brought me to Kajabi again.
As the online business was growing well, I chose to move my website and all my online courses to Kajabi. My team was thrilled with finally having everything in one place. So far, the experiences with the customer service and the help team were mostly great.
Since my website is on the Kajabi platform now as well, there are sometimes some features that I am missing, especially a multilanguage website option (I work in multiple countries, so that is a priority.) Sometimes we have to work with a compromise which is not what we prefer, though the Kajabi team was already very helpful on many other topics.
The ease of having all my lists, email & marketing campaigns together with the website and my online store has been great. It's also very intuitive and user friendly. Whenever I have a new team member come on board, it is very easy for them to get the hang of things quickly - even if they have no prior website/online course creation experience.
Regarding the online courses, I love the design and customization possibilities. I am selling almost all of my courses via Kajabi. I love the themes, the design possibilities... I've set up a big 30 Days of Energy Pulling manifestation course on Kajabi, which has been great. I am currently creating a new intro course on relationships that I will publish on Kajabi, too.
--Katherine Bihlmeier, katherine-bihlmeier.com
In 2016, I designed my own platform using a Wordpress site + Membership plugin for my courses and used it successfully for years.
In late 2019 I switched to Kajabi for 2 reasons:
1. It was highly promoted by a well-known online course creator and online marketer.
2. Kajabi advertises it as an 'everything under one roof' option. With a rapidly-growing student base, I was interested in a platform that would streamline my efforts, allow me to spend less time on course design, and scale.
Using Kajabi and Discovering Its Shortcomings
While Kajabi certainly makes it easy with pre-designed templates and an intuitive backend for creating a course, there are 2 big shortfalls.
Lack of Drip Course Features:
Kajabi doesn't offer a solution to drip content starting on a particular date. This feature is widely available on other platforms.
Not all course creators allow students to start a course at any time. In my case, I offer online language training and communication skills. My courses have a firm start and end date for the entire class, with a new module opening every week. My sales window is open for 1 week and then, after it closes, my entire student population starts the course on the same day. Kajabi does not provide a drip content function for this.
As a result, I have to spend extra time opening each module at just the right date and time. This defeats the purpose of offering drip content features.
Again, this feature is widely available on membership plugins and other course platforms like Thinkific so it's surprising Kajabi doesn't offer it
Communities Do Not Replace Facebook Groups
Creating private groups is a fantastic way to engage students outside of the course; most course creators use private Facebook groups for this.
Due to increasing trust and privacy issues with Facebook over the last couple of years, I was excited about the potential of replacing Facebook private groups with Kajabi Communities.
Additionally private groups are an integral part of my course. Because my work is focused on language training, students often share audio or video files straight from their phone/laptop to the Facebook group.
Kajabi Communities doesn't offer that option. You can upload an image or link to an audio/video file on a third-party site like YouTube. But that requires multiple extra steps for users, which reduces engagement.
The lack of this feature cost me over $1000.
I'm 100% dependent on my students' ability to upload audio/video as part of my Fluency School course. And my goal is to provide an easy, stress-free user experience.
I discovered the limits of Kajabi Communities too late. I couldn't go back to my previous course on Wordpress in time for my next course launch.
As a result, I found a third-party service that I'm paying over $1,000 to create a single-sign-on forum that I can embed into Kajabi so that my students have the 'community' I need.
Kajabi has a lot to offer but I believe these shortcomings are important for other course creators to know when deciding what platform to use.
--Annemarie Fowler, Speak Confident English