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Ezoic Review And Case Study For 2020

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Hi! My name is Katie and I’m an internet marketing and advertising specialist, as well as a prominent user of Ezoic to monetize the various websites I run. After using Ezoic for several months, I was eager to write a comprehensive Ezoic review and write a short case study based on my experiences. Here I’ll share with you my thoughts on Ezoic, give a detailed review, and tell you whether I think you should check out Ezoic. Our verdict is that Ezoic is a great service for website publishers, and we strongly recommend it to webmasters who have websites with more than 10,000 visitors per month. If you are currently just using AdSense, you owe it to yourself to try it out.

My experience with Ezoic

I have personally been using Ezoic for the past few months, having used it on 20+ of my personal websites. I found the entire Ezoic experience to be outstanding, with helpful and friendly customer support agents, a clean dashboard and most importantly, better EPMV’s (the amount you earn per thousand visitors) than AdSense. Currently, I get up to 20,000 pageviews per day though my websites that I monetize on Ezoic, with EPMV’s around $3 to $4. Here’s a screenshot from the main dashboard of my account (click image for full size):

What kind of EPMV you get with Ezoic will vary greatly mainly depending on the niche your website is in. My websites are mostly entertainment related, which has a low EPMV (if you’re in higher-paying niches you can potentially get $10+ EPMV). If you are considering Ezoic, your main concern would definitely be if it can beat AdSense, and in my experience it does – I only got $2 to $3 EPMV on AdSense, and switching to Ezoic made a lot more money. That matches with many other people I have conferred with, and many other reports online about how Ezoic beats AdSense.

Ezoic uses machine learning and a lot of testing to find out the best ads and ad placements to use on your website, so it is supposed to get better and use more profitable ads the longer you have it running. While many people have reported better EPMV’s after running a website on Ezoic for a long time, for whatever reason, that wasn’t my experience. In fact, I would often have very high EPMV’s in the first few days after getting a new site on Ezoic of around $8 EPMV, and then it would drop to $4-5 EPMV after a couple of weeks. That isn’t something I’ve heard of from others and is a bit odd, so I may ask Ezoic about it later, but even at its lowest EPMV’s Ezoic has always made me more money than running AdSense.

The other advantage of Ezoic over AdSense – apart from just better earnings – is that the support you get is vastly better. With AdSense, actually, there is ZERO support – you have no one to contact, no one to ask for advice, and the only communication you’ll ever get from them is cookie-cutter templates. Ezoic is different. You can email them ( and you’ll get a response, and their customer support people will go out of their way to help you. I have had all kinds of interactions with their agents, and they are always fast to reply and competent when it comes to fixing issues. Here’s an example interaction from a few months ago (click image for full size):


When adding new sites to Ezoic they’ll usually get back to you and approve them within 24 hours, which is vastly better than AdSense which often takes weeks to approve websites (and often they’ll decline websites and you’ll have no idea why). And as you’ll see here, the people at Ezoic have a vested interest in trying to help you get the best earnings you can, and will help move around your ads and give suggestions for how to earn the most. There is absolutely none of that with AdSense.

The other great thing about Ezoic is that they have all kinds of plugins and apps to make your websites better – the new site speed app is one, for example. And they are coming out with new things all the time to make things better for their publishers.

Are there any negatives with Ezoic?

In my experience (I don’t know if too many others face this issue or if it’s just me since I use VPN’s), the Ezoic dashboard (both the old one and the new one) is often slow and unresponsive, taking minutes to load new pages. Also, unless you pay a monthly fee (see the different plans here), they will put an ad for themselves at the bottom of your website that you don’t get paid for as their fee for using their service. But these two things are pretty minor when using Ezoic makes much more than AdSense.

Let us know what you think of our Ezoic review below. We’d especially like to hear from you if you’ve run Ezoic for a while and have some hard numbers to share.

Update February 13 2020: Ezoic is still going great for me, and my view on them hasn’t changed. I have been scaling down my other websites to focus more on OutwitTrade, so my sites on Ezoic have been getting a lot less traffic, but the EPMV remains fairly similar. Here’s the latest screenshot from my account:

This is for entertainment traffic, which doesn’t pay too well, though at $3-4 EPMV (USD) it still works out much better than AdSense for these particular sites which only made $2-3 per thousand visitors on AdSense (as mentioned above).

Here’s also the stats for my traffic and earnings on Ezoic over a period of several months – I always want to see data like this from other publishers before I sign up to an ad network:

This Ezoic interface, by the way, is pretty new and it works fantastic – they’ve done a great job on it, and you can see all the analytics and data you can dig into (Traffic, Behavior, Content, Site Speed etc). So when signing up to Ezoic, you don’t only get the opportunity of potentially earning a lot more from your traffic than AdSense, but you also get all these analytics. I may update this later with a rundown on all the features of Ezoic’s new dashboard. Also, let me know if there’s anything else you’d like me to cover on Ezoic.

Katie Holmes

I am the lead editor of OutwitTrade and an accomplished data analyst, writer and internet marketer. I was motivated to help to build up this publication after being frustrated with most review websites being obviously biased, wrong, or which didn't seem to even test the products they were reviewing. Now, I spend 20+ hours every week reviewing products, conversing with our contributors, and reaching out to different companies.

Before taking over I had several years of experience in online marketing, advertising and SEO before also working as an analyst at Hertz for over 2 years. I hold a bachelor's degree in Applied Mathematics from the University of Sydney.
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  1. Martin Williams

    February 13, 2020 at 4:35 am

    Thanks for the article. I was doing research on Ezoic and it’s nice to see actual results from someone who’s used it.

  2. Internet Marketing

    February 14, 2020 at 6:10 am

    My main gripe with Ezoic is the setup time it takes which you don’t mention here. Specifically, the time it takes to setup ads. With AdSense you can use autoads which is one line of code you copy and paste and it takes care of the rest, if you want. Ezoic has no autoads and requires you to create many different ad-types, ad sizes and so on and they encourage you to create as many ads as possible and put them in as many places as possible. For a big site with a lot of traffic, you will very easily spend hours on placing Ezoic ads. Also you’ll want to look at the different options like what ads to show and whether to allow link ads for example. So while you say you can get a site approved in Ezoic within 24 hours, the setup after that can take a lot longer.

    • Katie Holmes

      February 14, 2020 at 6:48 am

      Thanks for the comment and for reading through the post. You have a valid point, though I didn’t personally take hours to setup ads on Ezoic. You can also ask your account manager to help with that if you want. And good tip on looking through the dashboard to look through what ads are being enabled.

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