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Ezoic Review And Case Study For 2020

Last Updated: 22 January 2020

Hi! My name is Katie and I’m an internet marketing and advertising specialist, as well as a prominent user of Ezoic to monetize the various websites I run. Here I’ll share with you my thoughts on Ezoic, give a detailed review, and tell you whether I think you should check out Ezoic. Our verdict is that Ezoic is a great ad network for website publishers, and we strongly recommend it to webmasters who have websites with more than 10,000 visitors per month. If you are currently just using AdSense, you owe it to yourself to try it out.

Our experience with Ezoic

I have personally been using Ezoic for the past few months, having used it on 20+ of my personal websites. I found the entire Ezoic experience to be outstanding, with helpful and friendly customer support agents, a clean dashboard and most importantly, better CPM’s (the amount you earn per thousand visitors) than AdSense. Currently, I get up to 20,000 pageviews per day though my websites that I monetize on Ezoic, with CPM’s around $3 to $4. Here’s a screenshot from the main dashboard of my account (click image for full size):

What kind of CPM you get with Ezoic will vary greatly mainly depending on the niche your website is in. My websites are mostly entertainment related, which has a low CPM (if you’re in higher-paying niches you can potentially get $10+ CPM). If you are considering Ezoic, your main concern would definitely be if it can beat AdSense, and in my experience it does – I only got $2 to $3 CPM on AdSense, and switching to Ezoic made a lot more money. That matches with many other people I have conferred with, and many other reports online about how Ezoic beats AdSense.

Ezoic uses machine learning and a lot of testing to find out the best ads and ad placements to use on your website, so it is supposed to get better and use more profitable ads the longer you have it running. While many people have reported better CPM’s after running a website on Ezoic for a long time, for whatever reason, that wasn’t my experience. In fact, I would often have very high CPM’s in the first few days after getting a new site on Ezoic of around $8 CPM, and then it would drop to $4-5 CPM after a couple of weeks. That isn’t something I’ve heard of from others and is a bit odd, so I may ask Ezoic about it later, but even at its lowest CPM’s Ezoic has always made me more money than running AdSense.

The other advantage of Ezoic over AdSense – apart from just better earnings – is that the support you get is vastly better. With AdSense, actually, there is ZERO support – you have no one to contact, no one to ask for advice, and the only communication you’ll ever get from them is cookie-cutter templates. Ezoic is different. You can email them ([email protected]) and you’ll get a response, and their customer support people will go out of their way to help you. I have had all kinds of interactions with their agents, and they are always fast to reply and competent when it comes to fixing issues. Here’s an example interaction from a few months ago (click image for full size):


When adding new sites to Ezoic they’ll usually get back to you and approve them within 24 hours, which is vastly better than AdSense which often takes weeks to approve websites (and often they’ll decline websites and you’ll have no idea why). And as you’ll see here, the people at Ezoic have a vested interest in trying to help you get the best earnings you can, and will help move around your ads and give suggestions for how to earn the most. There is absolutely none of that with AdSense.

The other great thing about Ezoic is that they have all kinds of plugins and apps to make your websites better – the new site speed app is one, for example. And they are coming out with new things all the time to make things better for their publishers.

Are there any negatives with Ezoic? In my experience (I don’t know if too many others face this issue or if it’s just me since I use VPN’s), the Ezoic dashboard (both the old one and the new one) is often slow and unresponsive, taking minutes to load new pages. Also, unless you pay a monthly fee (see the different plans here), they will put an ad for themselves at the bottom of your website that you don’t get paid for as their fee for using their service. But these two things are pretty minor when using Ezoic makes much more than AdSense.

Katie Holmes

I am the lead editor of OutwitTrade and an accomplished writer and internet marketer. I was motivated to help to build up this publication after being frustrated with most review websites being obviously biased, wrong, or which didn't seem to even test the products they were reviewing. Now, I spend 20+ hours every week reviewing products, conversing with our contributors, and reaching out to different companies.

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